Quiz: Value Proposition

A value proposition conveys what you are selling, what the benefit is in using that product or service, who the target customer might be and what makes your offering different from the competition.

Remember, creating a value proposition is important for everyone at a company to know and agree to what that company is trying to achieve.

QUIZ QUESTION::

Complete Geoffrey Moore’s Value Proposition Template below:

ANSWER CHOICES:

statement of the need or opportunity

product or service/category

closest competitor

primary differentiator

statement of benefit

target customer

Value Proposition Template	Complete
FOR
WHO
OUR
THAT
UNLIKE
OUR OFFER

SOLUTION:

Value Proposition Template	Complete
WHO	statement of the need or opportunity
OUR	product or service/category
UNLIKE	closest competitor
OUR OFFER	primary differentiator
THAT	statement of benefit
FOR	target customer